Google: First brand campaign launched in Germany
Google's first brand campaign in Germany is launching under the slogan «Life is a search.» The internet company has also set up its own brand channel on the video platform YouTube.
Two different commercials are now running in 140 cinemas in Berlin. The commercials show various situations in which users search for answers with the help of Google. The various search applications are demonstrated, according to Horizont.net. In the first commercial, for example, a boy wants to know whether the man in the moon actually exists. The two cinema spots and a further video can now also be seen on YouTube.
The Hamburg agency Kolle Rebbe is responsible for the creation, while Infected took care of the production.
Google had already used a TV commercial for the first time last year. However, this film for the Chrome browser was only shown on pay TV and on a cable channel in the USA.
The Hamburg agency Kolle Rebbe is responsible for the creation, while Infected took care of the production.
Google had already used a TV commercial for the first time last year. However, this film for the Chrome browser was only shown on pay TV and on a cable channel in the USA.
