Mona and Mateo's campaign for Globus celebrates summer
Following a successful pitch for the annual account with Globus, the agency Mona and Mateo is launching the luxury department store’s latest summer campaign. The campaign capitalizes on this year’s surge in Olympic enthusiasm and features magnificent flags flying high.
The campaign slogan «Win the summer» is meant to convey that, thanks to Globus’s exquisite selection, every moment of the most beautiful season becomes a golden favorite.
This diverse product range is also reflected in the visual presentation. Each of the seven Globus departments has its own flag. These flags are displayed in person at all Globus locations, as well as on posters and in digital advertisements across a wide variety of channels.
«Together with Mona and Mateo, we’ve launched a high-quality, playful summer campaign that both delights and drives sales,» said Nadja Erhart, Director of Marketing at Globus.
The campaign has been running since the end of May.
Person in charge at GLOBUS: Nadja Erhart, Niels Humpert, Annika Kumar, Laura De Cataldo. Responsible with Mona and Mateo: Sheena Czorniczek, Luc Sohm, Nicola Peter, Hannah Mey, Tabea Ott, Lesley Ryffel, Meret Lauener, Mona Fluri, and Mateo Sacchetti. Motion Design: Maria Gysi.
