A good start for the new advertising year
According to the monthly trend report on the development of the advertising markets in Switzerland by Media Focus, the advertising year 2007 got off to a very good start. Advertising pressure increased by 18.2% in January 2007 compared to January of the previous year.
According to the monthly trend report on the development of the advertising markets in Switzerland by Media Focus, the advertising year 2007 got off to a very good start. Advertising pressure increased by 18.2% in January 2007 compared to January of the previous year.
Internet advertising, television advertising and advertising in the daily press saw above-average growth. However, the other media groups - with the exception of cinema and teletext - also recorded an increase in advertising pressure compared to January of the previous year.
Internet advertising, television advertising and advertising in the daily press saw above-average growth. However, the other media groups - with the exception of cinema and teletext - also recorded an increase in advertising pressure compared to January of the previous year.
The strongest year-on-year growth was recorded in the advertising markets of telecommunications, non-profit campaigns, cosmetics/personal care, food and finance.
However, the advertising markets for tobacco products and political campaigns declined sharply.
Two new names appear among the top 30 largest advertisers in Switzerland in January 2007: 1818 Auskunft and Bank-now both make it into the top 20 ranking.
Media Focus has been measuring and recording advertising pressure in the traditional advertising media of print (newspapers/magazines), television, radio, posters, cinema, teletext and the Internet in Switzerland since 1900.
