Co-creation on the high (Zurich) seas: TheGuys launches "Creative Cruise" workshop

The creative workshop, which lasts around three hours, takes place on Lake Zurich and is aimed at marketing managers from all sectors. The "inspiring environment" is intended to provide creative solutions for their brands during the hot summer days, according to a statement from the agency. The co-creation process takes place on board a "ZAR 59 SL" sports boat with space for seven people. In addition to the intensive work phases, the "Creative Cruise" will also provide plenty of space for relaxation and informal discussions - accompanied by cool drinks and delicious snacks.

With this offer, the agency aims to provide participants with valuable food for thought and in-depth insights into the needs and wishes of their target groups. This should enable them to develop targeted and relevant communication strategies. A strategic target group analysis forms a central part of the cruise. To this end, initial approaches and potential opportunities are identified, which serve as a basis for further work.

A fundamental brand evaluation and positioning is also carried out. This involves working out the DNA of the respective brand, identifying its strengths and weaknesses and developing initial ideas for a future-proof positioning strategy. This initial assessment is intended to create a solid basis for further, more in-depth analyses and strategic decisions.

The creative workshop on Lake Zurich is intended to provide participants with an ideal basis for developing comprehensive communication strategies. Gianni Peng, Managing Director of TheGuys, is also convinced that the combination of intensive work phases and relaxed exchange in an inspiring environment will generate new perspectives and valuable impulses: "We are delighted to offer Swiss marketing managers a unique platform for idea development and collaboration with the Creative Cruise."

Interested parties can book the "Creative Cruise" at any time by emailing [email protected].