MarKom moves forward with new audit form
From 2009, new examination regulations will apply to qualifications in marketing, sales, advertising and PR. As early as August 2007, the first MarKom admission exam will be held via the Internet, in which the basic subjects to be completed together will be tested and career starters can test their basic knowledge in these specialist areas.
From 2009, new examination regulations will apply to qualifications in marketing, sales, advertising and PR. As early as August 2007, the first MarKom admission exam will be held via the Internet, in which the basic subjects to be completed together will be tested and career starters can test their basic knowledge in these specialist areas.
With the MarKom admission exam, the initiators have embarked on a new path: the exam, which is offered twice a year in three languages, can be taken online. The four-hour exam includes various questions on basic knowledge in the areas of business and law, marketing, direct marketing, sales and distribution, advertising and public relations. In addition, MarKom has developed a zero-series question platform for the training institutes that will be offering courses from spring onwards for candidates to take the exam.
As Markom adds, the activities in the areas of marketing, sales, direct marketing, advertising and public relations have many points of contact. The association, which was founded in 2002 and is supported by the relevant industry associations, the employers' association and KV Schweiz, has therefore been looking for harmonization possibilities. Potential for adaptation was found in the examination regulations, examination material and guidelines. The cooperation is now based on the new, standardized job profiles and the new examination regulations valid from 1 January 2009, both at the level of professional examinations (with a federal certificate) and higher professional examinations (with a federal diploma).
With the MarKom admission exam, the initiators have embarked on a new path: the exam, which is offered twice a year in three languages, can be taken online. The four-hour exam includes various questions on basic knowledge in the areas of business and law, marketing, direct marketing, sales and distribution, advertising and public relations. In addition, MarKom has developed a zero-series question platform for the training institutes that will be offering courses from spring onwards for candidates to take the exam.
As Markom adds, the activities in the areas of marketing, sales, direct marketing, advertising and public relations have many points of contact. The association, which was founded in 2002 and is supported by the relevant industry associations, the employers' association and KV Schweiz, has therefore been looking for harmonization possibilities. Potential for adaptation was found in the examination regulations, examination material and guidelines. The cooperation is now based on the new, standardized job profiles and the new examination regulations valid from 1 January 2009, both at the level of professional examinations (with a federal certificate) and higher professional examinations (with a federal diploma).
