Good idea, AY&R!

For the new Sunrise campaign, the creatives at AY&R have come up with surprising twists and new approaches to continue the previous themes. The campaign, which according to the agency's statement consists of film, advertisements and POS advertising media, is aimed at people for whom switching to ADSL was previously too complicated. Sunrise is now offering them a solution: with the new ADSL offer, all you have to do is plug it into the modem and the rest takes care of itself. Not only is the installation automatic, but security and maintenance are also taken care of.  
To communicate this, the campaign introduces two new protagonists. The two stand at a bus stop and look at a Sunrise advertising poster featuring Hans and Luis, the old actors. The friends wonder why the guys on the Sunrise ad can't look better. In a surprising twist, this wish leads directly to the idea for the new ADSL offer.