Fisch.Meier.Direkt in the final round of the German DM Prize
Fisch.Meier.Direkt made it onto the shortlist for the German Direct Marketing Award with two campaigns for the automaker Saab. It remains to be seen whether the only Swiss entrants still in the running will even win a medal. ...
Fisch.Meier.Direkt made it onto the shortlist for the German Direct Marketing Award with two pieces of work for car manufacturer Saab. It is still unclear whether the only remaining Swiss entries in the race will even win any precious metal.
As the agency reports, only 14 percent of the entries reached the final round of the German Direct Marketing Award. These included the Fisch.Meier.Direkt campaigns entitled "Pilots Wanted", with which the Saab advertisers successfully sought to generate test drives in the Swedish classics. In the "Submissions from abroad" category, the agency is therefore flying the flag of Swiss advertising honor with two campaigns - all alone, as all the other finalists come from Austria.
Although the decision has already been made as to whether there will be enough podium places beyond the shortlist, the result will not be announced until March 23, 2007.
As the agency reports, only 14 percent of the entries reached the final round of the German Direct Marketing Award. These included the Fisch.Meier.Direkt campaigns entitled "Pilots Wanted", with which the Saab advertisers successfully sought to generate test drives in the Swedish classics. In the "Submissions from abroad" category, the agency is therefore flying the flag of Swiss advertising honor with two campaigns - all alone, as all the other finalists come from Austria.
Although the decision has already been made as to whether there will be enough podium places beyond the shortlist, the result will not be announced until March 23, 2007.
