Small country, very big
Agencies Swiss creatives are successful abroad. Walker is twice the industry winner in the 2007 Advertising Yearbook. Spillmann Felser Leo Burnett wins gold in the ADC Europe book.
Agencies Swiss creatives are successful abroad. Walker is twice the industry winner in the 2007 Advertising Yearbook. Spillmann Felser Leo Burnett wins gold in the ADC Europe book.
2000 Germans want to work in Switzerland every month. In return, two Swiss have now made it to Germany in just one week. Not individual masks, however, but agencies with their creative work. At the Econ Awards and the presentation of the 2007 Advertising Yearbook, the Walker agency from Zurich was not only voted "Newcomer of the Year" for Switzerland and Austria (Werbewoche reported). At the awards party last weekend with 700 guests at the "Postfuhramt" in Berlin, Pius Walker and his partner Hans Beer were also celebrated twice as industry winners for the entire German-speaking region. Their Mother's Day films for Fleurop won the award for best work in the retail and services sector in the "Other services" category. The campaign for Amnesty International (Switzerland) was the industry winner in the NGO category for society and social marketing. Apart from Walker, there were no Swiss entrants in this competition. For Pius Walker and his team, the success is already bearing fruit. The Amnesty campaign is to be adapted locally for Denmark. Walker is also in advanced negotiations with Amnesty International in the USA with the same idea. It is a very nice feeling, explains Pius Walker, when for once it is not foreign campaigns that can be adapted in Switzerland, but Swiss campaigns abroad. Negotiations for such an adaptation are also underway with Fleurop in Germany. One concrete result of the party in Berlin is also inquiries for new business "with two major brands in Germany", as Pius Walker reveals. "It obviously no longer matters to important customers whether they fly to Hamburg or Zurich for their advertising."
In his acceptance speech for "Newcomer", the old fox Walker only used half of the four minutes allowed in Berlin. Instead, he had his Fleurop film Wedding Day, directed by Anthony Minghella and not yet judged by the jury, shown outside the program. This led to a few tears in the auditorium, and not just from Walker's wife Patricia ...
Swiss also in the ADC EuropeAs in the advertising yearbook published by Econ, three Swiss companies were among the top three in the Best of European Design and Advertising: The Annual of Annuals. Gold was awarded to Spillmann Felser Leo Burnett in the New/Mixed Media category in the "Others" section. The prize was awarded for a fictitious announcement over public address systems, in which, for example, a humorous appeal is made to recycle PET in a swimming pool.
SFLB was also shortlisted for the film "Cliff" for National Insurance.
The third Swiss award in the ADC Yearbook Europe goes to Euro RSCG with a shortlist entry for "Love Lips" on behalf of the Federal Office of Public Health and Stop Aids.
Andreas Panzeri
2000 Germans want to work in Switzerland every month. In return, two Swiss have now made it to Germany in just one week. Not individual masks, however, but agencies with their creative work. At the Econ Awards and the presentation of the 2007 Advertising Yearbook, the Walker agency from Zurich was not only voted "Newcomer of the Year" for Switzerland and Austria (Werbewoche reported). At the awards party last weekend with 700 guests at the "Postfuhramt" in Berlin, Pius Walker and his partner Hans Beer were also celebrated twice as industry winners for the entire German-speaking region. Their Mother's Day films for Fleurop won the award for best work in the retail and services sector in the "Other services" category. The campaign for Amnesty International (Switzerland) was the industry winner in the NGO category for society and social marketing. Apart from Walker, there were no Swiss entrants in this competition. For Pius Walker and his team, the success is already bearing fruit. The Amnesty campaign is to be adapted locally for Denmark. Walker is also in advanced negotiations with Amnesty International in the USA with the same idea. It is a very nice feeling, explains Pius Walker, when for once it is not foreign campaigns that can be adapted in Switzerland, but Swiss campaigns abroad. Negotiations for such an adaptation are also underway with Fleurop in Germany. One concrete result of the party in Berlin is also inquiries for new business "with two major brands in Germany", as Pius Walker reveals. "It obviously no longer matters to important customers whether they fly to Hamburg or Zurich for their advertising."
In his acceptance speech for "Newcomer", the old fox Walker only used half of the four minutes allowed in Berlin. Instead, he had his Fleurop film Wedding Day, directed by Anthony Minghella and not yet judged by the jury, shown outside the program. This led to a few tears in the auditorium, and not just from Walker's wife Patricia ...
Swiss also in the ADC EuropeAs in the advertising yearbook published by Econ, three Swiss companies were among the top three in the Best of European Design and Advertising: The Annual of Annuals. Gold was awarded to Spillmann Felser Leo Burnett in the New/Mixed Media category in the "Others" section. The prize was awarded for a fictitious announcement over public address systems, in which, for example, a humorous appeal is made to recycle PET in a swimming pool.
SFLB was also shortlisted for the film "Cliff" for National Insurance.
The third Swiss award in the ADC Yearbook Europe goes to Euro RSCG with a shortlist entry for "Love Lips" on behalf of the Federal Office of Public Health and Stop Aids.
Andreas Panzeri
