Eczema good advertising
Medicine A group of teenagers is riding the tram on their way out for the evening. They see the ad for www.hausarzt.ch and start a heated discussion.
Medicine A group of teenagers are going out on the streetcar. They see an advertisement for www.hausarzt.ch and start a heated discussion. Here's the real transcript: "Fucking advertising, man."
"Why fucking advertising? Totally easy!"
"Awesome. These are cuts."
"You'll have to look for a long time."
"Hey man. That's from the knife."
"They're wrists on the wrist."
"Totally easy. But that's just advertising."
"For what?"
"We have to get out."
"Advertising must provoke."
"Hey, it says: You should see a doctor."
PS: This is a promotional product. For risks and side effects, please ask your doctor or advertising consultant.
And the agency responsible, Spillmann Felser Leo Burnett, says: "It's great that our advertising is getting people talking. The campaign wants to say that GPs treat minor injuries quickly, well and unbureaucratically. They are there for all cases. This is shown in four subjects with index fingers that are affected by eczema, have a burn or belong to a self-harming patient.
"Why fucking advertising? Totally easy!"
"Awesome. These are cuts."
"You'll have to look for a long time."
"Hey man. That's from the knife."
"They're wrists on the wrist."
"Totally easy. But that's just advertising."
"For what?"
"We have to get out."
"Advertising must provoke."
"Hey, it says: You should see a doctor."
PS: This is a promotional product. For risks and side effects, please ask your doctor or advertising consultant.
And the agency responsible, Spillmann Felser Leo Burnett, says: "It's great that our advertising is getting people talking. The campaign wants to say that GPs treat minor injuries quickly, well and unbureaucratically. They are there for all cases. This is shown in four subjects with index fingers that are affected by eczema, have a burn or belong to a self-harming patient.
