Traffic-threatening advertising thanks to new clients for Ogilvy PR
Ogilvy Public Relations Worldwide steps on the gas in Switzerland and wins three prestigious mandates in Switzerland: HSBC Guyerzeller Bank, Alcatel-Lucent and the lingerie company Palmers, for which the agency presents Scharfes.
Ogilvy Public Relations Worldwide steps on the gas in Switzerland and wins three prestigious mandates in Switzerland: HSBC Guyerzeller Bank, Alcatel-Lucent and the lingerie company Palmers, for which the agency presents Scharfes.
The creatives at Ogilvy PR are orchestrating the launch of the Dessus brand Palmers in Switzerland. The company opens its first store in Sihlcity and is planning ten more locations in German-speaking Switzerland. Palmers advertises with hot Crazy Horse dancers at Zurich main station. The mega poster was banned in Munich and Hamburg because the authorities said it was "dangerous to traffic". The people at Ogilvy need a cool head for their new client HSBC Guyerzeller Bank, a renowned private bank. Alcatel-Lucent is also new to the client list. Following the merger of the telecoms equipment suppliers to form the second largest provider in the network industry at the end of 2006, the aim is to communicate the company's new strengths. "All three mandates were won without a competitive presentation. This shows how well we are now established," says Thomas P. Hermann, Managing Director of the company, in the corresponding press release.
The creatives at Ogilvy PR are orchestrating the launch of the Dessus brand Palmers in Switzerland. The company opens its first store in Sihlcity and is planning ten more locations in German-speaking Switzerland. Palmers advertises with hot Crazy Horse dancers at Zurich main station. The mega poster was banned in Munich and Hamburg because the authorities said it was "dangerous to traffic". The people at Ogilvy need a cool head for their new client HSBC Guyerzeller Bank, a renowned private bank. Alcatel-Lucent is also new to the client list. Following the merger of the telecoms equipment suppliers to form the second largest provider in the network industry at the end of 2006, the aim is to communicate the company's new strengths. "All three mandates were won without a competitive presentation. This shows how well we are now established," says Thomas P. Hermann, Managing Director of the company, in the corresponding press release.
