A boy should grow with the business
Insurance Numéro 10 in Bern filmed the first two episodes of a «family saga» for Vaudoise Insurance.
Insurance Numéro 10 in Berne has filmed the first two episodes of a "family saga" for Vaudoise Insurance Most insurance companies have two small image problems. In our globalized world, they are associated with large financial transactions and arrogant managers. On a smaller scale, most people immediately panic when they hear the word "insurance", fearing that an agent will try to pin a policy on them "and won't leave the door until he's sold us something", as Gilles Aeby describes the scene. The Head of Strategic Planning at the Numéro 10 agency would therefore like to correct these negative perceptions. At least for his new client Vaudoise. Because this locally grown insurance company can certainly present itself more sympathetically than its international competitors in this context. The bilingual Aeby tries to describe the underlying value as "smallism versus gigantism". This also includes a certain "sociability and proximity", which could be translated as social compatibility and proximity to the customer.
Aeby wants to communicate all these values in his first campaign for Vaudoise Insurance. Numéro 10 won the budget after an agency evaluation. It also played a role in the fact that the Bernese agency is ideally placed to publicize Vaudoise in the right style in both French-speaking and German-speaking Switzerland. In Zurich, people expect an insurance company to radiate financial competence. In the French-speaking part of the country, the sympathy effect is more important.
In the first two commercials that Numéro 10 realized together with Markenfilm Berlin, both strengths are convincingly played out for the viewer. The first spot is about the pension fund. "My grandfather is my best friend," reveals a ten-year-old boy. When he grows up, he wants to become a researcher "so that he can clone his grandfather". And when everyone gets really old, the boy wants to "become president of all the banks, because then it will take billions of millions to take care of everyone". The grandson hopes that his grandfather will find enough time to practise shooting penalties with him every day after he retires. The grandson's thoughts are echoed by an off-screen commentary at the end of the film: "The world is moving. People are living longer. Vaudoise Insurance offers pension plans to suit all retirement wishes."
A second commercial is aimed at the SME customer group. This is illustrated with the future dreams of a boy who wants to become an entrepreneur like his father. Vaudoise helps here too, because it covers "risks with solutions for the future".
Why a child? Numéro 10 didn't want to show the evolution of society through adult eyes. "It's more appealing to talk about the problems of retirement with the visions of a child. We show a vision of tomorrow. A child observes the world and its adult environment. They think about this," explains Gilles Aeby.
The campaign is designed to run for several years. During this time, the child should also grow older. The campaign could then develop into something like a series or family saga, the advertisers in Bern hope.
Parallel to the commercials, there are also print subjects that tie in with the films in terms of design.
Tradition under the sign of the cooperativeThe Vaudoise
is one of the ten largest private insurers on the Swiss market. Founded in 1895, the company is the only independent insurer with a decision-making center in French-speaking Switzerland. The majority of the share capital of Vaudoise Insurance Holding is held by the Mutuelle Vaudoise cooperative. As the Group is not dependent on investors, it can develop independently and in the interests of its customers and stakeholders over the long term.Andreas Panzeri
Aeby wants to communicate all these values in his first campaign for Vaudoise Insurance. Numéro 10 won the budget after an agency evaluation. It also played a role in the fact that the Bernese agency is ideally placed to publicize Vaudoise in the right style in both French-speaking and German-speaking Switzerland. In Zurich, people expect an insurance company to radiate financial competence. In the French-speaking part of the country, the sympathy effect is more important.
In the first two commercials that Numéro 10 realized together with Markenfilm Berlin, both strengths are convincingly played out for the viewer. The first spot is about the pension fund. "My grandfather is my best friend," reveals a ten-year-old boy. When he grows up, he wants to become a researcher "so that he can clone his grandfather". And when everyone gets really old, the boy wants to "become president of all the banks, because then it will take billions of millions to take care of everyone". The grandson hopes that his grandfather will find enough time to practise shooting penalties with him every day after he retires. The grandson's thoughts are echoed by an off-screen commentary at the end of the film: "The world is moving. People are living longer. Vaudoise Insurance offers pension plans to suit all retirement wishes."
A second commercial is aimed at the SME customer group. This is illustrated with the future dreams of a boy who wants to become an entrepreneur like his father. Vaudoise helps here too, because it covers "risks with solutions for the future".
Why a child? Numéro 10 didn't want to show the evolution of society through adult eyes. "It's more appealing to talk about the problems of retirement with the visions of a child. We show a vision of tomorrow. A child observes the world and its adult environment. They think about this," explains Gilles Aeby.
The campaign is designed to run for several years. During this time, the child should also grow older. The campaign could then develop into something like a series or family saga, the advertisers in Bern hope.
Parallel to the commercials, there are also print subjects that tie in with the films in terms of design.
Tradition under the sign of the cooperativeThe Vaudoise
is one of the ten largest private insurers on the Swiss market. Founded in 1895, the company is the only independent insurer with a decision-making center in French-speaking Switzerland. The majority of the share capital of Vaudoise Insurance Holding is held by the Mutuelle Vaudoise cooperative. As the Group is not dependent on investors, it can develop independently and in the interests of its customers and stakeholders over the long term.Andreas Panzeri
