Management school advertises with information in pixel format
The advertising agency Agence Trio is sending 35,000 top executives an invitation card via direct mail to an IMD seminar. To do justice to the program of one of the best management schools on the card, the agency is including a QR code.
The advertising agency Agence Trio sends 35,000 top managers an invitation card to an IMD seminar in a direct mailing. In order to do justice to the program of one of the best management schools on the card, the agency communicates with a QR code. This is one of the latest technologies, according to the agency. The Quick Response Code stores information in pixel form.
