Second wave of the Digitec moving image campaign has started
The video campaign «Better Say It on Digitec» is kicking off its next phase with new, humorous spots and encouraging tech enthusiasts to share their opinions and knowledge on Digitec.ch.
Whether at a street survey on rental prices, at a barbecue with friends or on the train - the inner nerd sometimes bursts out in inappropriate situations. With a wink, the campaign by online retailer Digitec invites tech enthusiasts to share their passion where they meet like-minded people - on Digitec.ch. The online retailer's platform is positioned as a home for tech enthusiasts who want to share their insights and expertise in a lively community. The four videos of the first wave were broadcast in February 2024 (Werbewoche.ch reported). Three new clips now follow.
As is usual with Digitec campaigns, the new commercials were developed by the online retailer's in-house creative team, supported by specialized partners in the areas of pre-production, shooting and post-production.
The campaign has been online in German-speaking and French-speaking Switzerland since Monday, as well as on relevant social media channels such as Facebook, Instagram, TikTok and Twitch.
Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Teamlead Brand Communications Management), Annina Müggler (Teamlead Creation), Mariya Alipieva (Project Management, Brand Management), Armin Tobler (Director & Editor), Daniel Kobi (Art Director), Manuela Rüegg (Producer), Bastian Otter (Copywriter), Valentina Sproge (DoP), Cédric Feusi (Digital Marketing), Luca Giugliano (Digital Marketing & Media Planning), Fabrizia Wicki (Social Media), Martin Jud, Lorenz Keller, Samuel Buchmann, Patrick Vogt, Katja Fischer (Script Consultants), Alle Zusammen (Concept), Language Services (French Transcreation). External partners: Prisca Baumann (production design), Gabriela Wassmer (hair & make-up), Lukas Graf (gaffer), Raphael Werner (lighting technician), Florian Hinder (set sound), Yasmin Joerg (assistant editor), Simon Hardegger (grading), UKO - The Audio Suite (sound post-production), Atelier 229 (casting), Alex Biondi (location scouting).
