Yellow makes Pepsi pulsate in Switzerland
As a licensee, Feldschlösschen Getränke is responsible for rolling out Pepsi’s new brand identity in Switzerland. For this task, the Rheinfelden-based company is relying on Yellow’s expertise.
Just over a year ago, Pepsico announced a new global brand identity for its core brand Pepsi. At the same time, the new logo was rolled out worldwide this spring. In Switzerland, licensee Feldschlösschen Getränke is responsible for this task. The company is receiving support from the Yellow agency.
Inspired by Pepsi's heritage, but driven by its vision for the future, the new Pepsi "Globe Logo" is at the center of the new visual identity system. The round shape unifies both the logo and the individual wordmark into a single brand mark.
While the new "globe logo" is the heartbeat, the pulse patterns are a dynamic, graphic manifestation of it. The new trademark is intended to endure for years to come and inspire uncompromising enjoyment.
Together with those responsible at Feldschlösschen Getränke, Yellow implemented various measures. The focus was on the "Iconic Can", the logo and the claim "New Look, same great Taste". Pepsi deliberately dispensed with additional key visuals in order to give the brand its full attention. The measures implemented included XXL megaposters and rotating columns in Zurich and Geneva, a 15-metre-long underpass design on the Hardbrücke in the city on the Limmat, full branding of buses in Geneva and various advertising materials for use in stores. Caps, shirts, coolers and XXL sunshades were also developed for the catering trade.
Responsible at Feldschlösschen Getränke AG: Claudia Leuenberger (Brand Manager). Responsible agencyYellow.
