Wunderman motivates Microsoft sellers
A motivational campaign developed by Wunderman Zurich is designed to encourage Microsoft's DB Professional salespeople to make more sales. For once, Microsoft is not addressing its customers with this campaign, but its own sales staff.
A motivational campaign developed by Wunderman Zurich is designed to encourage more sales of Microsoft's DB Professional. For once, Microsoft is not targeting customers with this campaign, but the database software sellers. The mailing encourages them to promote the new Visual Studio for DB Pros in addition to the old SQL product. Wunderman decided to focus on the profit curve. With an elastic profit curve, the mailing dramatizes the advantage of a package sale. When the mailing is closed, the seller sees the profit curve that he is familiar with from his usual trading with SQL Server. As soon as they open the mailing, they not only see the two interlocking DB products, but also the correspondingly steeper profit curve.
