Euro RSCG defends Peugot

 In a pitch for budgets in the areas of promotions and direct marketing, Euro RSCG Zurich successfully prevailed against three other agencies. The agency also won an additional communications budget for the Pieces & Service area. According to Peugeot, it was not only the quality of the creation that was decisive, but also the convincing strategy, Euro RSCG wrote in a press release on Wednesday. This allows the agency to build on the ideas from its last campaigns for Peugot.