St. Galler Kantonalbank goes on the charm offensive

Bank St. Galler Kantonalbank is using a tactical campaign to draw attention to itself in a charming yet offensive way. Following the not entirely silent takeover by Liechtensteinische Landesbank, unsettled customers and shareholders of Bank Linth should know who has really been closely linked to the region for over 100 years - St. Galler Kantonalbank. The communication does not wander into the distance - the good is so close. The subject: a local signpost. With this, St. Galler Kantonalbank points the way to success both in Sarganserland and throughout the Linth region. At the same time, the signpost also points away from Bank Linth and towards the nearest branch of St.Galler Kantonalbank. The presentation was realized by the agency Spillmann Felser Leo Burnett.