PR tailored to the Arab world
The Austrian agency Skills is establishing a PR center of excellence focused on Arab countries. Its consulting services include public relations, lobbying, intercultural communication, and business coaching—a model for the future?
The Austrian agency Skills establishes a PR competence center that focuses on Arab countries. The consultancy services include public relations, lobbying, intercultural communication and business coaching - a model for the future? the pace of development in the Arab world is tremendous.
Islamic or Sharia banking is flourishing, in the middle of the desert Dubai is the international economic hub par excellence and Al Jazeera will soon overtake CNN's audience figures. Everyone wants a piece of the pie - the negative headlines that dominate Western reporting on the Arab world do nothing to change this.
The PR agency Skills is hot on the trail of new trends and needs. According to an SDA report on Thursday, it has put together a team that specializes in the needs of the booming Arab economic region. Under the name "Skills Center Arab World", a native Egyptian and two Austrians offer strategic PR consulting as well as intercultural communication and negotiation coaching for decision-makers in business and politics.
The target groups are companies from the German-speaking world that are active in the Arab world and Arab institutions that are active in Austria. Skills consultant Jürgen Gangoly asserts: "The entire export industry, the tourism sector, but also public bodies and institutions can benefit from our expertise." The agency currently supports the Egyptian Tourist Board and the Helnan International Hotels Group, which operates in Egypt and Morocco.
Islamic or Sharia banking is flourishing, in the middle of the desert Dubai is the international economic hub par excellence and Al Jazeera will soon overtake CNN's audience figures. Everyone wants a piece of the pie - the negative headlines that dominate Western reporting on the Arab world do nothing to change this.
The PR agency Skills is hot on the trail of new trends and needs. According to an SDA report on Thursday, it has put together a team that specializes in the needs of the booming Arab economic region. Under the name "Skills Center Arab World", a native Egyptian and two Austrians offer strategic PR consulting as well as intercultural communication and negotiation coaching for decision-makers in business and politics.
The target groups are companies from the German-speaking world that are active in the Arab world and Arab institutions that are active in Austria. Skills consultant Jürgen Gangoly asserts: "The entire export industry, the tourism sector, but also public bodies and institutions can benefit from our expertise." The agency currently supports the Egyptian Tourist Board and the Helnan International Hotels Group, which operates in Egypt and Morocco.
