Nutshell and Flin drum up support for biodiversity
In September, Switzerland will vote on the Biodiversity Initiative—in the run-up to the vote, Nutshell and Flin, together with the nature conservation organization Pro Natura, have launched a campaign.
Fruit in the supermarket, wine at a festival: something we take for granted thanks to the diversity of nature. But biodiversity in Switzerland is under threat. The campaign by creative and video agency Nutshell and digital marketing agency Flin aims to show how closely biodiversity is linked to our daily lives. It aims to motivate the Swiss population to stand up for the preservation of nature - by voting "yes" to the biodiversity initiative on September 22, 2024.
Two campaign waves
In addition to social media and programmatic advertising, a mix of other measures such as the distribution of the video via newsletters and messenger services will be used. The campaign will run until mid-July - a second wave of the campaign will be played out until shortly before the vote on the biodiversity initiative on September 22.
Responsible at Nutshell: Yves De Prà (director, editor, producer), Andreas von Muralt (producer), Alessandra Dolci (producer), Rafael Kistler (camera), Raphael Werner (gaffer), Nico Drechsel (lighting technician), Pascale Egli (1st AC), Nina Zogg (H&M), Julia Herzog (styling), Viviane Rapp (set), Lea Hättenschweiler (set), Manuel Freivogel (set manager) / Brian Serr (location). Responsible at Flin: Lukas Günter (Project Management & Campaign Concept), Flurina Klarer (Concept & Programmatic Advertising), Joseph Feid (Social Media Advertising), Larissa Krattinger (Tracking & Reporting). Responsible at Pro Natura: Franziska Kissling (Content Strategy Manager), Sarah Huwiler (Multimedia Project Manager), Sonja Roth (Social Media & Community Manager), Arthur Lehmann (Communications Manager), Leo Richard (Communications and Campaigns Project Manager), Serena Britos (Managing Director Pro Natura Ticino).
