GfK: Swiss retail trade continues to grow thanks to food
For the 34th time, GfK has published *Detailhandel Schweiz*, a report featuring key metrics and rankings on the Swiss retail and online trade sectors, as well as current trends. The report shows that the retail sector continues to grow.
Retail sales in terms of value increased slightly again at a high level and amounted to CHF 103 billion. In total, Swiss retail sales rose by around half a billion Swiss francs to 103 billion Swiss francs in 2023. This corresponds to an increase of 0.5% compared to the previous year. Population growth and the positive trend in the food sector in particular contributed to this development.
In 2023, Swiss consumers purchased 14.4 billion Swiss francs worth of goods and merchandise online. This corresponds to an increase of 0.4 billion Swiss francs or 3% compared to the previous year. Online consumption will increase by 0.2 billion in 2023 compared to the previous year. Online purchases abroad have reached a new high of CHF 2.2 billion and are up 10% on 2022. This is driven by small parcels from Asia. These are mainly delivered directly to Zurich and Geneva by air freight by the major platforms. Moderate overall sales growth of up to 1% is expected by the end of the year. This means that the 104 billion Swiss franc mark will be exceeded for the first time.
