First Zurich talent scouting for Texterschmiede completed
Texterschiede founding member and freelance creative director Jan Oliver Wurl presented the training concept for copywriters to over 20 interested people.
Texterschiede founding member and freelance creative director Jan Oliver Wurl presented the training concept for copywriters to over 20 interested people.
Ralf Doller from Alex Schmid Direct also reported on the wide range of tasks and target groups that copywriters have to deal with. Alexander Fürer, Scholz & Friends, used his own experience to show how to become a successful copywriter. This was followed by a mock copy test and a one-to-one interview with the three speakers - 12 candidates took up the challenge, including a striking number of lateral entrants.
A total of 40 young talents start the one-year copywriting apprenticeship in Hamburg every year. The junior copywriters gain practical experience on the job in Hamburg agencies during the day, while the theory is studied at school in the evening. There, too, the Swiss commitment is gradually making itself felt, as the Alex Schmid Direct communiqué states: on April 18, the students on the current course receive a real briefing from Switzerland and present their creative ideas two months later. Ralf Doller and Alex Schmid will accompany the text students during this time.
Ralf Doller from Alex Schmid Direct also reported on the wide range of tasks and target groups that copywriters have to deal with. Alexander Fürer, Scholz & Friends, used his own experience to show how to become a successful copywriter. This was followed by a mock copy test and a one-to-one interview with the three speakers - 12 candidates took up the challenge, including a striking number of lateral entrants.
A total of 40 young talents start the one-year copywriting apprenticeship in Hamburg every year. The junior copywriters gain practical experience on the job in Hamburg agencies during the day, while the theory is studied at school in the evening. There, too, the Swiss commitment is gradually making itself felt, as the Alex Schmid Direct communiqué states: on April 18, the students on the current course receive a real briefing from Switzerland and present their creative ideas two months later. Ralf Doller and Alex Schmid will accompany the text students during this time.
