Publicis advertises coffee and chocolate

The creative minds at Publicis developed an emotional campaign for Nescafé that adheres to Nestlé's international corporate design guidelines. The subjects show typical morning moments and the headlines humorously emphasize the individual dosage of the classic in powder form. The campaign consists of four subjects and has been on display in German and French-speaking Switzerland since this week.  
Publicis introduces dark chocolate Easter bunnies for Chocolat Frey with the slogan: "Discover the dark side in you!" The bunnies are made palatable with advertisements in women's magazines and the Sunday press on the one hand, and with a virally distributed "horror film" on the other. The commercial tells the story of a lady in a nightgown, who eats a dark chocolate bunny in a gruesome way. The commercial can be found on youtube, and a broad wave of e-mails is also being sent out. The campaign runs until Easter.