Publicis stabs the heart for the Women's Center
The figures alone are brutal: domestic violence is a regular occurrence in one in ten Swiss families. Most of the victims are women and children. With the support of Publicis, the Zurich Women's Center (ZF) is drawing attention to this and to the new law on the protection against violence.
The figures alone are brutal: domestic violence is a regular occurrence in one in ten Swiss families. Most of the victims are women and children. With the support of Publicis, the Zurich Women's Center (ZF) is drawing attention to this and to the new law on the protection against violence.
Until now, those affected have often had to leave the family home and seek refuge with family members or in women's shelters. There was no legal basis to protect them, but the new law changes this: Anyone who uses violence or threatens violence can be removed by the police or taken into custody. When the law comes into force, the ZF's "Stop Domestic Violence" campaign, which campaigned for the new law, will be launched throughout the canton of Zurich. Domestic violence must never be accepted or tolerated - this was the brief given to Publicis. The agency dramatizes the problem with a commercial that gives an insight into the normal everyday life of a woman with a violent husband. It is the unspectacular realization in particular that makes for a stab in the heart. Perhaps it inspires action where many have previously preferred to tolerate it.
Until now, those affected have often had to leave the family home and seek refuge with family members or in women's shelters. There was no legal basis to protect them, but the new law changes this: Anyone who uses violence or threatens violence can be removed by the police or taken into custody. When the law comes into force, the ZF's "Stop Domestic Violence" campaign, which campaigned for the new law, will be launched throughout the canton of Zurich. Domestic violence must never be accepted or tolerated - this was the brief given to Publicis. The agency dramatizes the problem with a commercial that gives an insight into the normal everyday life of a woman with a violent husband. It is the unspectacular realization in particular that makes for a stab in the heart. Perhaps it inspires action where many have previously preferred to tolerate it.
