Kind regards: Life changes - the demands on the WOZ remain

The WOZ wants to expand its readership with the new campaign and also reach people who are not part of its inner circle of readers. The new subscription campaign focuses on the realities of people's lives. We are all changing, becoming more complicated, more middle-class or even more activist and inconsistent. What remains, however, is the demand for good journalism, such as the WOZ for over 40 years.

With the campaign, Friendly Greetings focuses on different aspects of life. This allows current topics to be included and the text-based campaign idea is very adaptable, so the WOZ The subjects refer to current events and the respective location. The subjects tell short stories in short steps and are intended to create a cinematic experience.

The campaign should say: WOZ-reader:in remains WOZ-readers, no matter how life turns out. The new campaign claim "WOZ - a newspaper for life" is intended to emphasize that the WOZ is liked and read by people with a wide range of interests in different life situations.

The 360-degree campaign will be distributed via various channels: print, posters, in-house publications, streetcar hangers, digital ads and social media content. Finally, a cinema spot was created, which will initially be shown widely at selected open-air film screenings this summer.

Responsible at WOZ: Claudia Gillardon, Camille Roseau (Advertising & Marketing), Alice Bucher (Production). Responsible at Friendly regards: Samuel Textor, Pascal Deville (creative direction), David Elmiger (text), Laura Leuenberger (art direction), Damian del Fabbro (strategy), Andrea Aegerter, Eva Brun (consulting), Sandro Matter (digital), Fabian Biedermann (overall responsibility), Zweihund (film production); Jonas Meier (director), Mike Raths (VFX / camera), Jingle Jungle (sound design); Christoph Benz, Fai Baba (music).