Tolerance gets us all further

A cardinal, an iman and a rabbi join forces to promote more tolerance. In their role model function, the religious leaders join forces to push a stuck minibus out of the mud. With this advertisement, the Interreligious Association of Switzerland is promoting tolerance between different religions and cultures. The Euro RSCG Zurich is responsible for the campaign. Frank Bodin, CEO of Euro RSCG Zurich, wrote in a letter to the media that this could only be advertising, making the impossible possible in one image and thus communicating in a highly emotional way not only with people's minds, but also touching their hearts. The campaign is a gift from the agency to the public. The agency is covering the costs of the campaign, and many media outlets were prepared to run the campaign free of charge. Following the example of its client Migros, Euro RSCG Zurich / Geneva has launched an advertising culture percentage, the proceeds of which flow into campaigns for financially weak organizations. This has resulted in campaigns for the Red Cross, Tibet and Sporthilfe, among others.