Sweetened job
Education: The ADC/BSW Creative School presented and awarded prizes for its final projects for Sugus.
Training The ADC/BSW Creative School presented and awarded their final projects for Sugus. In 15 years, the ADC/BSW Creative School has trained and educated 216 creative professionals. Many of them are now deserving ADC members. The teaching program has been continuously expanded. A new course starts in August 2007! For further information, please visit .At the recently completed course, the creatives had to grit their teeth on a Sugus campaign. The briefing: Sugus is 75 years old and is still sucked 350,000 times a day. It was rarely advertised. Today, Sugus seems a little outdated. Just in time before consumers die out, Sugus wants to position itself clearly in the sweets market with a brand campaign: up-to-date and attractive - and not just for kids.
Andreas PanzeriGold: Martin Arnold, Gabriel Giger, Julien Junghäni, Andreas Szentkuti.
