Share swap between Goldbach Media and Adlink
Goldbach Media, an advertising media marketing company, is expanding its involvement in the rapidly growing Internet business. It is increasing its stake in the Swiss and Austrian subsidiaries of the Internet advertising company Adlink to 100 percent. In return, Adlink is acquiring a 19.4 percent stake in Goldbach Media.
The advertising media marketer Goldbach Media is increasing its involvement in the rapidly growing Internet business. It is increasing its stake in the national companies of internet advertiser Adlink in Switzerland and Austria to 100 percent. In return, Adlink is acquiring a 19.4 percent stake in Goldbach Media. As was announced on Friday, the transaction was carried out by means of a share swap; financial details were not disclosed, according to SDA. Goldbach previously held 50 percent of the Swiss company Adlink and 70 percent of the Austrian company Adlink. Both companies will remain in the network of the Frankfurt-listed Adlink Group, which is part of the United Internet Group. The objectives of this rapprochement are the launch of additional services from the Adlink Group's portfolio, cooperation in the marketing of convergent media and a joint approach to developing the Eastern European markets. With the complete integration of the two Adlink companies, Goldbach is positioning itself as a full-service provider of complex cross-media solutions for the advertising industry.
