Expert network for reputation management launched
A strong reputation is the foundation of a successful business. This requires mastery of various disciplines, which must be coordinated with one another. This is where the newly founded network of Reputation Experts comes in. Their services are aimed at the leadership of organizations across all industries.
Because reputation is one of the most important intangible corporate assets, the topic is increasingly appearing on the agenda of board and management meetings. It is increasingly recognized that the trust of stakeholders forms the indispensable basis for sustainable business success.
In the digital age, in which companies and leaders are becoming increasingly visible, a good reputation is crucial. Analog communication also contributes to reputation on a daily basis. At the same time, a good reputation is becoming increasingly important for employers when recruiting talent.
Holistic approach with specific competencies
Jouni Epper, Katrin Frei, Sabrina Huber, Susanne Müller-Zantop, Barbara Tischhauser Bandli and Lukas Zihlmann have experience in various areas of reputation management. Together they have created the "Reputation Experts". The association offers tailor-made, modular reputation management programs with a holistic approach. The consulting focus is on strengthening the reputation of companies and leaders.
"Reputation management is a holistic discipline and requires very specific skills that can hardly be covered by a single consulting firm. That's why we set up Reputation Experts," explains founding member Lukas Zihlmann. The association offers various services such as reputation measurements, media and stakeholder analyses, strategic corporate communication, CEO positioning, corporate identity and design or brand management. "We already cover most of the disciplines required for comprehensive reputation management and will be expanding in a targeted manner, including with specialists in ESG and sustainability," adds Zihlmann.
