Advertising expenditure continues to rise

The Publicitas Index, which tracks trends in advertising spending in the daily press, rose in March. Due to an extra Saturday and generally higher advertising activity, the index rose from 95.2 to 96.1 points, ...

 The Publicitas index on the development of advertising expenditure in the daily press rose in March. Due to an additional Saturday and the generally higher advertising activity, the index rose from 95.2 to 96.1 points, writes the news agency SDA in a report. Job advertisements in particular were responsible for this considerable growth. This rose by 5.5 points to 171.4 points. Occasional advertisements also increased thanks to political and financial advertisements. On the other hand, the development of commercial advertisements was somewhat inhibited. This is due to the reluctance of major distributors to invest. There was stagnation in real estate advertisements, which remained at 95.0 points.

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