Last but not least: Seniors as the new mobile generation
The mobile industry is now turning its attention to seniors as well. With the market for teenagers appearing increasingly saturated with ringtones, images, and games, the focus has now shifted to the older generation.
The mobile industry is now also interested in senior citizens. Now that the market for young people seems to be more and more saturated with ringtones, pictures and games, the generation of grandma and grandpa is now being targeted. The product range is huge and has enormous potential. While young people tend to want small cell phones with lots of bells and whistles, the focus for senior citizens is on utility. Making calls and that's that. But that's where the problem begins: a cell phone suitable for seniors should be easy to use and fit securely in a shaky hand. The buttons should be large, the display large and the cell phones should not interfere with hearing aids. Problems that providers are becoming more and more aware of and cell phones with names like "Katharina the Great" indicate that senior citizens will soon be storming into stores and retirement homes with cell phone-free zones.
