Swisscom connects schools to the Internet free of charge
The Bern-based creative team at Contexta launched the «Connected Together» campaign for Swisscom. With its new communications strategy, Swisscom aims to demonstrate its connection to Switzerland and its people.
The Bern-based creatives at Contexta have launched the "Miteinander verbunden" campaign for Swisscom. With its new communication strategy, Swisscom wants to show its solidarity with Switzerland and its population.Swisscom is currently showing its chocolate side. In addition to its sponsorship of Swiss Ski and the Swiss Football Association, the telecommunications giant is giving 5,000 schools in the country free Internet access. For this very "Schools to the Internet" initiative, knights, giraffes and astronauts, for example, are staged in the school field, symbolizing the areas of knowledge that pupils can discover from the classroom thanks to the Internet. The Bern-based advertising agency Contexta was responsible for the development and implementation of the campaign.
