SFLB slows down speeders for the network of school-based work with boys
Baschi does it, Yakin does it, Stanic no longer does it and perhaps there will soon be even more ex-racers: from Monday, the poster campaign entitled "Welcome to reality" will confront speeding on Swiss roads with bitter subjects. The campaign is aimed primarily at men, who make up the majority of speeders.
Baschi does it, Yakin does it, Stanic no longer does it and perhaps there will soon be even more ex-racers: from Monday, the poster campaign entitled "Welcome to reality" will confront speeding on Swiss roads with bitter subjects. The campaign is aimed primarily at men, who make up the majority of speeders.
The press release from the Zurich advertising agency Spillmann/Felser/Leo Burnett points out that although broad prevention campaigns have been carried out in recent months, they have made little reference to the male-specific motivations for speeding. A broad-based, multi-track campaign for young people in vocational schools, grammar schools and upper secondary schools is intended to debunk the male myths that lead to speeding in order to enable targeted, effective and sustainable prevention. SFLB developed the motifs in a goodwill campaign, as Patricia Balliana explained to Werbewoche. The poster will be displayed throughout German-speaking Switzerland over the next two weeks, as the NWSB announced on Friday. It has also worked with schoolchildren to produce a teaching aid with a DVD on the subject of speeding and risky behavior among young people, and has already received 300 orders. The prevention project is financed by the Road Safety Fund (FVS).
The press release from the Zurich advertising agency Spillmann/Felser/Leo Burnett points out that although broad prevention campaigns have been carried out in recent months, they have made little reference to the male-specific motivations for speeding. A broad-based, multi-track campaign for young people in vocational schools, grammar schools and upper secondary schools is intended to debunk the male myths that lead to speeding in order to enable targeted, effective and sustainable prevention. SFLB developed the motifs in a goodwill campaign, as Patricia Balliana explained to Werbewoche. The poster will be displayed throughout German-speaking Switzerland over the next two weeks, as the NWSB announced on Friday. It has also worked with schoolchildren to produce a teaching aid with a DVD on the subject of speeding and risky behavior among young people, and has already received 300 orders. The prevention project is financed by the Road Safety Fund (FVS).
