New campaign: How Cembra Bank wants to sharpen its profile

The Swiss bank Cembra is launching a broad-based campaign to raise the profile of the brand and increase awareness of its range of financing and payment solutions as well as savings products. The claim "Your path, your bank." is intended to encourage people to realize their dreams and goals with a reliable and responsible partner at their side - according to their individual needs and in line with their own life situation.

Stories from life

The campaign revolves around four stories taken from life, in which the extraordinary in the everyday is told in an authentic way. The commercials were directed by Berlin-based Jen Krause, while Swiss photographer Fabio Martin captured the scenes as images, which are used to complement the videos as part of the campaign.

The campaign can now be seen in various online media, social media and digital out-of-home throughout Switzerland - as well as on its own website.