Advertising in Switzerland continues to grow strongly

 The monthly trend report from Media Focus reveals strong advertising growth in the first quarter. With a new high of CHF 880.1 million, gross advertising investment increased by 11.6%. Radio advertising and advertising in daily newspapers and television saw above-average growth. Only cinema advertising declined in the first three months of the year. The advertising markets for political and charitable campaigns, telecommunications, services and vehicles recorded the strongest year-on-year growth in March, according to a Media Focus report. In contrast, the tobacco, watches and jewelry and IT advertising markets declined sharply. Media Focus describes it as striking that no fewer than eleven car brands were among the thirty largest advertisers in March.