Schools on the Internet
Sponsorship: «Connected.» With Contexta’s new umbrella brand campaign, Swisscom is demonstrating its connection to Switzerland and its people.
Sponsoring "Connected with each other." With Contexta's new umbrella brand communication, Swisscom shows its solidarity with Switzerland and its population - as the main sponsor of Swiss-Ski and official sponsor of the Swiss Football Association, as an employer, as an environmentally responsible company, with its commitment to "Access for all" and with free Internet connections for 5000 Swiss schools as part of the "Schools to the Internet" initiative. For this initiative, knights, giraffes and astronauts, for example, are surprisingly staged in the school environment - symbolizing the various areas of knowledge that pupils can discover via the Internet directly from the classroom.
