Neither hops nor malt are lost at Rotor

The creative Zurich team from Rotor is developing the overall image for the microbrewery Degenbier from Trimbach. "Beer for the heroes of everyday life" is the leitmotif of the new design, which sees the advertising agency Rotor completely redesigning the small brewery's image. According to a press release issued on Thursday, an unmistakable beer needs an unmistakable image. Rotor is therefore taking on all communication tasks, from naming, product design and packaging to market launch and long-term brand management. The archaic logo figurative mark, the screen-printed bottles and the communicative continuation of the leitmotif are to make a name for themselves in future with some surprising campaigns.