Publicis makes it click for cash

With a guerrilla idea for the business platform Cash, the advertising agency Publicis wants to disprove the prejudice that the Swiss are no fun when it comes to money. The agency has developed a viral mailing that compels users to click and plays on both their curiosity and naivety. Publicis wants to offer subtle advertising in its most entertaining form for the Ringier business platform - and hopes that everyone will soon be clicking when it comes to cash. Click here to see the viral mailing.