Who wants the Migros man?

Mode Spillmann Felser Leo Burnett continues to advertise for Migros with ordinary people What works for casting shows can also be used for advertising: 700 singles came forward when Migros was looking for amateur models willing to show off for a new season of its fashion advertising. While other fashion companies advertise with top models, Migros has been "deliberately showing normal people" for two years now, as CD Peter Brönnimann explains at SFLB. Last fall, for example, ski instructors in their underwear caused quite a stir. Andy Wahrhol was right after allNow the so-called Migros models advertisement has gone one better. For the current underwear campaign, singles were sought who no longer wanted to be single. And who wanted to present themselves and their underwear on television, in a brochure and on the Internet. At least for 26 of the 700 interested singles, Andy Warhol's prophecy that one day everyone will be famous for about fifteen minutes has been confirmed once again. The part-time celebrities can now be seen not only in refreshing TV commercials, but also in a brochure that will be enclosed with newspapers and magazines. The commercials were produced by Chocolate Films and directed by Serge Höltschi, who also photographed the print subjects.
The underwear models include a wide variety of types with a wide variety of professions: In addition to students, for example, there is also a mortician, a policeman, a confectioner and a designer.
If you would like to have a date with a mortician while you are still alive, singles and underwear are also presented cross-medially on the website www.migrosmodels.ch. There you can get in touch with the singles personally and write them an e-mail. The personal e-mail address of each model is also shown in all TV commercials and printed in the brochure.
Andreas Panzeri