Right of way for originals

Car The agency erdmannpeisker advertises genuine Smart spare parts. The aim is to make life more difficult for the copycats from Asia. The erdmannpeisker agency, which emerged from the former Smart marketing department in Biel, created a spare parts campaign for DaimlerChrysler for the nippy Smart city runabout. erdmannpeisker's creatives dramatize with humour what can happen when an original is replaced with a copy that doesn't fit perfectly. The campaign claim "So that it really fits" is intended to raise the quality awareness of Smart drivers throughout Europe. After all, counterfeit parts are a growing problem in Europe. Chinese copies of spare parts in particular are flooding the market. They are many times cheaper than the originals.
The motifs were photographed by Belgian photographer Kurt Stallaert in Seville and Marbella. DaimlerChrysler's national representatives can individually select and implement the appropriate media for their country from a creative package consisting of posters, mailings, advertisements and PoS materials.    
 
Christian Lüscher