On the road for SBB
Contexta hat die Freizeittester wieder auf die Pirsch geschickt.
The new sales campaign for SBB's leisure offers has got off to a successful start. Since January, Sergio, Benoît and Beat have been testing the latest SBB day trips every month. Each of these offers discounts of up to 50 percent. Each month, the three leisure testers focus on a new theme: snow in January, museums in February and wellness oases in March. In April, spring excursions were on the agenda and now in May the most beautiful trips to the water.
An initial review shows that the networked campaign is "working very well", as Reto Meissner, Head of Marketing Communication Passenger Traffic at SBB, explains. The new leisure campaign has already exceeded the ambitious sales targets in the first quarter. Contexta's numerous measures are based on short, surprising TV spots and eye-catching posters. In these, the respective monthly themes are staged with the three identification figures as testers. The aim is to direct the target audience to the Sbb.ch leisure platform. There, customers will find all the test results: over 400 leisure offers, clearly arranged and categorized, plus an entertaining online film with Sergio, Benoît and Beat every month, which picks up on the respective theme and makes viewers want to buy one of the offers.
On the SBB website, you can also test your knowledge of the advertised excursion destinations in a quiz. Those who answer the questions correctly will be entered into a prize draw. There are travel vouchers to be won. The online implementation was provided by Maxomedia. Contexta teamed up with Peek and director Tobias Fueter for the films. pan
An initial review shows that the networked campaign is "working very well", as Reto Meissner, Head of Marketing Communication Passenger Traffic at SBB, explains. The new leisure campaign has already exceeded the ambitious sales targets in the first quarter. Contexta's numerous measures are based on short, surprising TV spots and eye-catching posters. In these, the respective monthly themes are staged with the three identification figures as testers. The aim is to direct the target audience to the Sbb.ch leisure platform. There, customers will find all the test results: over 400 leisure offers, clearly arranged and categorized, plus an entertaining online film with Sergio, Benoît and Beat every month, which picks up on the respective theme and makes viewers want to buy one of the offers.
On the SBB website, you can also test your knowledge of the advertised excursion destinations in a quiz. Those who answer the questions correctly will be entered into a prize draw. There are travel vouchers to be won. The online implementation was provided by Maxomedia. Contexta teamed up with Peek and director Tobias Fueter for the films. pan
One of the many measures: Billboard on the SRG channels.
