Last but not least: Will the TV channels soon be fighting over the babies?
According to an American study, 90 percent of children under the age of two and 40 percent of infants under the age of three months watch television regularly.
Scientists at the University of Washington have concluded in a new study that 90 percent of children under the age of two and 40 percent of infants under the age of three months regularly watch television, DVDs or videos. In an interview with Pressetext, the head of the International Central Institute for Youth and Educational Television said that proper television viewing at a young age can have more than just negative effects on development. There are studies that show that Sesame Street brings benefits for school performance later on. The perception of television already begins in the prenatal phase. For example, a baby can remember the melody of the soap that its mother regularly watched during pregnancy. However, other studies also come to the conclusion that too much TV consumption at a young age can lead to learning difficulties and concentration problems. Nevertheless, the latest study may have an impact on the television industry, because it looks like babies watch a lot of television. And those who watch a lot of television are of course an interesting customer segment that should not be underestimated despite their young age. After all, even babies can cry in the supermarket if they don't get the product they love from the TV commercials.
