Studio Thom Pfister: Own campaign emojis for Lattesso
Designed specifically for Lattesso, these eye-catching, branded characters are meant to convey the brand message quickly, clearly, and with a touch of humor.
"The cool way to ..." is the name of the new national Lattesso campaign from Cremo by Studio Thom Pfister. The agency impressed with a unique and eye-catching creative concept, according to a press release. The campaign concept opens a window into the colorful world of emojis and deliberately plays with the boundaries between the digital and real worlds.
We send the colorful pictograms "on the go", especially when things have to be done quickly - and without a lot of words. Thanks to their boldness, the characters created and branded especially for Lattesso are intended to convey the brand message quickly, easily and with a lot of humor. The campaign claim picks up on a play on words: It alludes to the journey that everyone takes every day as much as it does to the cool enjoyment of coffee.
The campaign was developed by Studio Thom Pfister and consists of print advertisements, banner ads, animations for digital ads and digital and analog OOH formats. Four visuals were created for the launch: "The cool way to go", "The cool way to drive", "The cool way to wake up" and "The cool way to rock". The campaign will start in April 2024.
Responsible at Cremo SA: Karin Kägi (Brand Manager Lattesso), Jörg Amstad (Brand Manager Lattesso), Yann Verdon (Head of Marketing Cremo), Patrick Th. Onken (Chief Marketing & Innovation Officer Cremo). Responsible agency, Studio Thom Pfister: Thom Pfister (creative director, idea and concept), Roland Zenger (art director, print and digital), Daniel Hackiewicz (web development, senior designer), Sharon Moor (graphic designer, animations), Ursula Rytz (consulting, production and coordination), Marianne Schoch (consulting) Oli Hallberg (CGI and animations).
