Skai sets you free
Exxtra Gum shows how Migros gum does more than just freshen your breath.
Chewing Gum Extra shows how chewing gum from Migros does more than just clear your breath. There are many chewing gums. But there are hardly any differences in taste - almost all brands offer chewing gum for extra fresh breath, whiter teeth or a little more personal coolness in various flavors. This makes the brand image all the more important. Exxtra Kommunikation looked for a situation in which chewing gum could be presented in a surprising way.
The new TV commercial is set in a cramped train compartment. A young woman finds her reserved seat opposite a young man with headphones. As she tries to immerse herself in her book, the man opposite her begins to sing off-key to music from his Walkman. She takes it in her stride and offers him a piece of Skai chewing gum. From then on, the young man is busy chewing and it is pleasantly quiet in the train compartment. The cover, which immediately proclaims Skai's positioning statement: "Skai makes you free."
Andreas Panzeri
The new TV commercial is set in a cramped train compartment. A young woman finds her reserved seat opposite a young man with headphones. As she tries to immerse herself in her book, the man opposite her begins to sing off-key to music from his Walkman. She takes it in her stride and offers him a piece of Skai chewing gum. From then on, the young man is busy chewing and it is pleasantly quiet in the train compartment. The cover, which immediately proclaims Skai's positioning statement: "Skai makes you free."
Andreas Panzeri
