Liechtenstein: New regulations on tobacco advertising
With a new directive, the government of the Principality of Liechtenstein is supporting the global strategy to combat tobacco use, which is being actively pursued in the European Community.
The government of the Principality of Liechtenstein is supporting the global tobacco control strategy being actively pursued in the European Community with a new directive. Under this directive, tobacco advertising in print media, radio broadcasts and information society services will be banned in future, according to a press release. The advertising of tobacco products through sponsorship at cross-border events at European Union level will also be banned.
The directive only applies to advertising and sponsorship with cross-border implications. Advertising in cinemas, on billboards or on products (e.g. on ashtrays or parasols) therefore does not fall within its scope. The same applies to tobacco sponsorship at purely local sporting events. The next step is for Parliament to approve the report and the motion to adopt the directive passed by the government in order for it to become legally binding.
Since the beginning of the 1990s, tobacco advertising on television has been banned in the EU by the Television without Frontiers Directive.
The directive only applies to advertising and sponsorship with cross-border implications. Advertising in cinemas, on billboards or on products (e.g. on ashtrays or parasols) therefore does not fall within its scope. The same applies to tobacco sponsorship at purely local sporting events. The next step is for Parliament to approve the report and the motion to adopt the directive passed by the government in order for it to become legally binding.
Since the beginning of the 1990s, tobacco advertising on television has been banned in the EU by the Television without Frontiers Directive.
