Ads&Figures takes over performance marketing mandate from Foundera
The Bern-based agency Ads&Figures won the annual contract for digital performance marketing for the startup platform Foundera following a pitch.
Ads&Figures is now responsible for the areas of social media advertising, programmatic advertising and search engine advertising (SEA) with the aim of significantly increasing visibility and lead generation for Foundera.
Foundation laid for data-driven optimization
A partnership between Foundera and Ads&Figures began back in 2023. During a test period, the two companies jointly tested and evaluated campaigns in the areas of social media and programmatic advertising. "This phase of close collaboration allowed us to gather valuable data and insights that now serve as the basis for optimized campaigns in 2024," explains Eloy Martinez, Team Lead Social Media & Programmatic.
Expansion of the range of services and clear objectives
In addition to social media and programmatic advertising, Ads&Figures is now also taking on Foundera's SEA mandate for 2024. The goal of the collaboration is clearly defined: to noticeably increase the visibility and lead generation for Foundera in the Swiss market and thus support even more people holistically on their path to self-employment.
