ZPRG: "Cultural Communication" at Moods
«Kulturkommunikation ist wie normale Kommunikation, nur ohne Budget.» Mit diesem Kernsatz eröffnete Martin Heller in seinem Inputreferat das Podium vor zahlreichen Kommunikationsfachleuten im Moods im Schiffbau.
In addition to the former director of Expo.02, Martin Heller, various positions on this topic were represented on the podium.
Anne Keller Dubach, Head of Brand Communications at Swiss Re, noted in the run-up to the panel discussion that the term "cultural communication" was not commonly used in her environment and instead referred to Swiss Re's social and societal commitment, or corporate citizenship for short. The aspects of sustainability and commitment were mentioned several times during the panel discussion.
Thomas MeierRector of the ZHdK, introduced the terms reputation management and personalization into the discussion. The sometimes conflicting goals of marketing on the one hand and communication via public discourse on the other - a central characteristic of cultural communication - were discussed with entertaining descriptions of specific cases.
The podium was chaired by Karin SalmDRS 2, moderates.
The panelists sat on the Moods stage between all kinds of bizarre devices and battered musical instruments. It became clear that this was not an art installation, but the instruments of a band, when Christian Wick, President of the ZPRG, introduced the musicians after the aperitif. Pfuri, Zac & Kniri announced.
The panelists sat on the Moods stage between all kinds of bizarre devices and battered musical instruments. It became clear that this was not an art installation, but the instruments of a band, when Christian Wick, President of the ZPRG, introduced the musicians after the aperitif. Pfuri, Zac & Kniri announced.
The original formation "Pfuri, Gorps & Kniri" was one of the best-known brands in German-speaking music in the 1970s. For Silvio Gardoni, Arts & Communication, an example of good cultural communication.
