Zimmermann Communications and Compresso communicate for Alfies
The Austrian online supermarket Alfies has expanded into Switzerland and is now delivering to the greater Zurich metropolitan area. Zimmermann Communications and Compresso are now responsible for the company’s social media and PR activities in Switzerland.
Following an evaluation, Alfies decided to commission Zimmermann Communications to set up and manage its social media channels in Switzerland. The agency is to position the Alfies brand on Facebook, Instagram and TikTok and build awareness and popularity among consumers in urban Zurich.
Zimmermann Communications will work closely with the marketing management in Austria and the local managers to tailor the Alfies brand message to the specific needs and preferences of the Zurich market. Creative, local content, interactive elements and targeted community management are intended to build a strong bond between the new brand and the people of Zurich.
Compresso is responsible for the professional implementation of public relations in Switzerland. The PR team will ensure that Alfie makes the right impression in the Swiss media landscape. A successful press event in the heart of Zurich has already been a successful kick-off.
According to the company, the most relevant business, lifestyle and food-specific media, daily and weekly newspapers were reached in just a few hours with target group-relevant interviews at the press event and an informative media release on the market launch. Compresso's press work has already reached over 4 million people.
