Salami in yogurt points to the future

In the graphic arts industry, only those who can keep up with the technical demands of the times in addition to providing perfect service have a chance. The provider who is already looking beyond the boundaries of the present must of course appear to be an even better choice, writes Grey in a press release. Läser AG, one of Switzerland's leading packaging producers, sees itself in precisely this innovative position. Grey developed a print campaign that combines this future-oriented positioning with a striking implementation idea. Which the campaign headline then summarizes as follows: Whatever the future brings, we print and package it.The fictitious glimpse into the future brings a salami yogurt in the first print motif. The motif will be used in selected trade press titles (print and communication). Further advertisements will follow.