Made smart on the train
Antalis Paper is doing its part for the environment. That's why it traveled by train to visit its customers.
Papier Antalis is doing something for the environment. And therefore came to its customers by train. Antalis recently drew attention to itself with a colorful SBB train composition. The paper tour, an event for customers and interested professionals, took the colorful train across Switzerland. Inside, there was a presentation of the latest Antalis innovations and an exhibition of the Antalis product range.
However, the focus of the paper tour was on paper and the environment. One of Antalis' strategic goals is to raise customer awareness of the importance of using environmentally friendly paper. As a supplier of office papers, Switzerland's biggest paper wholesaler in terms of sales wants to take responsibility for the environment, just as large consumers should. However, this requires basic knowledge, which could be acquired from a wide range of presentations at the paper tour.
Knowledge of the various certifications is important for the environmentally friendly use of paper. Bruno Mojonnier, auditor at the SQS certification body, shed light on the current "label jungle" in a presentation. His conclusion: there is no all-encompassing paper eco-label, each one has advantages and disadvantages. The labels basically work in two directions: On the origin of the pulp resource on the one hand and the production process of the paper on the other. The energy consumption for transportation is not taken into account. A combination of labels would therefore be desirable in order to obtain the most ecological paper possible.
A statement by Urs Gsell, forestry specialist for the canton of Aargau, is also interesting. While massive areas of forest are disappearing elsewhere, in Switzerland we only use half of the wood that grows back each year. In figures, this amounts to five million cubic meters that are currently being added every year. Eike Lömer and Benjamin Höckendorf call for an end to prejudices against recycled paper. In a clear conversion table, the representatives of Steinbeis-Temming drastically visualized the environmental benefits of recycled paper. Two examples: The production of one kilogram of recycled office paper compared to the same amount of virgin fiber paper, for example, uses 2.2 kilograms less wood - or saves 31.7 liters of water. And the fact that these papers have long since achieved standard values in terms of practical use and visual appeal is something that no one really disputes today.
Jürg Pletscher, Managing Director of Antalis, expressed his satisfaction with the results of the paper tour when asked by Werbewoche. Over a thousand visitors had been welcomed and those who had been targeted had been reached.
The scripts of other presentations are available for download at www.papertour.ch. Statements from visitors can be found at www.actiontv.ch.
Beat Fritsch
However, the focus of the paper tour was on paper and the environment. One of Antalis' strategic goals is to raise customer awareness of the importance of using environmentally friendly paper. As a supplier of office papers, Switzerland's biggest paper wholesaler in terms of sales wants to take responsibility for the environment, just as large consumers should. However, this requires basic knowledge, which could be acquired from a wide range of presentations at the paper tour.
Knowledge of the various certifications is important for the environmentally friendly use of paper. Bruno Mojonnier, auditor at the SQS certification body, shed light on the current "label jungle" in a presentation. His conclusion: there is no all-encompassing paper eco-label, each one has advantages and disadvantages. The labels basically work in two directions: On the origin of the pulp resource on the one hand and the production process of the paper on the other. The energy consumption for transportation is not taken into account. A combination of labels would therefore be desirable in order to obtain the most ecological paper possible.
A statement by Urs Gsell, forestry specialist for the canton of Aargau, is also interesting. While massive areas of forest are disappearing elsewhere, in Switzerland we only use half of the wood that grows back each year. In figures, this amounts to five million cubic meters that are currently being added every year. Eike Lömer and Benjamin Höckendorf call for an end to prejudices against recycled paper. In a clear conversion table, the representatives of Steinbeis-Temming drastically visualized the environmental benefits of recycled paper. Two examples: The production of one kilogram of recycled office paper compared to the same amount of virgin fiber paper, for example, uses 2.2 kilograms less wood - or saves 31.7 liters of water. And the fact that these papers have long since achieved standard values in terms of practical use and visual appeal is something that no one really disputes today.
Jürg Pletscher, Managing Director of Antalis, expressed his satisfaction with the results of the paper tour when asked by Werbewoche. Over a thousand visitors had been welcomed and those who had been targeted had been reached.
The scripts of other presentations are available for download at www.papertour.ch. Statements from visitors can be found at www.actiontv.ch.
Beat Fritsch
