Metzgerlehner for more pleasure in new shoes
Shoe fetishists know this problem all too well: Those new shoes may be super hot, but the blisters are painful until the shoes are properly broken in. Metzgerlehner’s new campaign for Compeed shows that band-aids don’t have to be ugly—especially not on Bianca Sissing.
Shoe fetishists are very familiar with the problem: the new kicks may be sharp as a rat, but the blisters are painful until the shoes are properly broken in. Metzgerlehner's new campaign for Compeed shows that plasters don't have to be ugly, especially not on Bianca Sissing. The "New Shoes" campaign by Metzgerlehner for Compeed blister plasters from Johnson & Johnson adapts the TV commercial and realizes additional ads and POS measures for the Swiss market. To reinforce the fashion appeal of Compeed blister plasters and thus better reach the target group of fashion victims, Bianca Sissing was recruited as an ambassador. The ads are already on air, with POS activities and TV commercials starting in June.
